Table of Contents

Part I:

Introduction to Business Analytics

The Paradigm Shift

  • From Data to Insight
  • From Business Intelligence to Business Analytics
  • Levels of "Intelligence"

The Business Analytics Cycle

  • Objective
  • Data
  • Analytic Tools and Methods
  • Implementation
  • Guiding Questions
  • Requirements for Integrating Business Analytics
  • Common Questions

Part II:

Data Mining and Data Analytics

Data Mining in a Nutshell

  • What Is Data Mining?
  • Predictive Analytics
  • Forecasting
  • Optimization
  • Simulation

From Data Mining to Data Analytics

  • Network Analytics
  • Text Analytics

Part III:

Business Analytics

Customer Analytics

  • "Know Thy Customer"
  • Targeting Customers
  • Project Suggestions

Social Analytics

  • Customer Satisfaction
  • Mining Online Buzz
  • Project Suggestions

Operational Analytics

  • Inventory Management
  • Marketing Optimization
  • Predictive Maintenance
  • Human Resources and Workforce Management
  • Project Suggestions