Table of Contents
Part I:
Part I:
Introduction to Business Analytics
Introduction to Business Analytics
The Paradigm Shift
The Paradigm Shift
- From Data to Insight
- From Business Intelligence to Business Analytics
- Levels of "Intelligence"
The Business Analytics Cycle
The Business Analytics Cycle
- Objective
- Data
- Analytic Tools and Methods
- Implementation
- Guiding Questions
- Requirements for Integrating Business Analytics
- Common Questions
Part II:
Part II:
Data Mining and Data Analytics
Data Mining and Data Analytics
Data Mining in a Nutshell
Data Mining in a Nutshell
- What Is Data Mining?
- Predictive Analytics
- Forecasting
- Optimization
- Simulation
From Data Mining to Data Analytics
From Data Mining to Data Analytics
- Network Analytics
- Text Analytics
Part III:
Part III:
Business Analytics
Business Analytics
Customer Analytics
Customer Analytics
- "Know Thy Customer"
- Targeting Customers
- Project Suggestions
Social Analytics
Social Analytics
- Customer Satisfaction
- Mining Online Buzz
- Project Suggestions
Operational Analytics
Operational Analytics
- Inventory Management
- Marketing Optimization
- Predictive Maintenance
- Human Resources and Workforce Management
- Project Suggestions